Does Satellite Radio Advertising Work?

You are a business owner or person in charge of getting the word out about a product or service. The landscape on which you can paint your message is vast with many hills, bridges and pitfalls. It is the pitfalls you are looking out for.

Chances are you want to know if the medium of satellite radio advertising is an effective choice for your business. Lets take a look at what the medium offers and see if what you are advertising would be a good fit for it.

Satellite radio is a unique medium. It reaches millions of people each and every week, has hundreds of stations divided amongst countless topics, and is a “subscription” based service, which makes many of its subscribers financially pre-qualified to buy what you are selling.

If your product or service can go out to any place in the country, then this can be a great medium for you. If your business is trying to bring people into a single store front location, this may not be a great means to promote your message, as the radio commercials on satellite radio reach the entire nation. There is no way to “segment” where your commercial airs. Its all or nothing.

That being said, it is one of the most affordable ways to advertise on a national level, with commercials on some of the stations starting at around $50 each time they air. While satellite radio advertising will not reach the amount of viewers of say a prime time show on a major TV network. It still reaches millions of people each week, which is nothing to put your note up at.

Another way that satellite radio advertising can be effective, is placing your commercial on its highly targeted programming.

Have a product for pets? There are shows for that.

Want to reach cigar lovers? There are shows for that.

Looking to reach new moms? There are shows for that.

Want to communicate with CEOs? There are shows for that too.

Selling a new “toy” for kids or adults? There are shows for both of those too.

The list goes on and on. Chances are there is a show that is targeted at the specific audience you want to reach. This makes it one of the most affordable and targeted national advertising options around.

Is satellite radio advertising for everyone? No. But for a majority of people that I talk with on a daily basis, there is usually an option on the medium to strongly consider when planning an advertising campaign.

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Is Classified Advertising Dead?

For more than a century, classified ad business was dominated by the newspapers. In the offline world of the days now long gone and forgotten, it was tremendously lucrative, accounting for a significant part of publishing business’s revenues. There were even numerous standalone classified ads publications, either free or paid, attracting both readers and advertising profits.

It all changed in 1995, on the eve of digital revolution. It was that year that Craigslist was launched. It is estimated that today, this online classified giant costs tens of millions to run, at the same time bringing hundreds of millions in revenue.

While online publishing has sucked dollars out from the pockets of offline classified publications, it was a good news for an average classified user. Since cost of publishing on Internet is very low, online classified advertising websites can afford to let users post, and reply to ads, without a fee.

The real problem with free classifieds today, for both the classified ads website owners and their users, is not the operating cost, but the issue of “getting found” among the myriad of free ads in the jungle that is the Internet today. And it’s a huge problem!

The solution to this growing problem of “getting found on the Internet” appears to elude even the most hardened Internet marketing veterans and offline advertising mavens. That led some to proclaim the death of classified ads business model. They were probably too quick to write them off, though.

Online ads certainly have some serious advantages over offline ones going for them. Not charged for by the line, they can be longer. Once posted, they usually go live almost instantaneously. Unlike their printed counterparts, they are searchable.

What can we expect from the classified ads in the future? Well, they are yet to respond to social, something that is changing the Internet before our eyes. Giving the ads a “social layer” could infuse a new blood into the old industry. One important advantage online advertising has over traditional, but hasn’t made a full use yet, is performance monitoring in real time.

In recent times, a growing number of new classifieds emerged, some offering hyper-local listings, while the other cover globally. Niche classifieds are offering everything under the sun, specializing in anything from business opportunities or personals, to boats or pets.

Despite the growing pains, online classified ads world looks like it’s thriving! Classified advertising has a long history, and it is definitely not still… history.

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Advertising As A Tool Of Communication

Advertising is a form of mass communication with the public. It is usually one sided i.e. from the company to the buyer/potential user of the product. It is a form of communication that typically attempts to persuade the potential customers to purchase or consume more of a particular brand of product/services. As rightly defined by Bovee, “Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media.”

Advertising an important tool of communication is use to promote commercial goods and services, it can also be used to inform, educate and motivate the public about non-commercial issues such as AIDS, Don’t drink and drive, Polio, Save water, electricity, animals and trees etc. “Advertising justifies its existence when used in the public interest – it is much too powerful tool to use solely for commercial purposes.” – Attributed to Howard Gossage by David Ogilvy.

Advertising is most effective with products that can be differentiated from similar products based on consumer accepted quality difference. Tom Egelhoff has classified advertising in 6 types, i.e. for company image, name brands, advertising service instead of a product, business-to-business advertising, co-op advertising and public service advertising. Television, Radio, Cinema, Magazine, Journal, Newspaper, Video Game, Internet, Billboard, Transit Cards, Sandwich Board, Skywriting are the different mediums used to deliver the message. The companies choose the method according to the cost, budget, target audiences and their response. However, word of mouth advertising/ personal recommendations is an unpaid form of advertising which can provide good exposure at minimum cost.

Various new forms of advertising are growing rapidly. One of them is Social Networking Advertising. It’s an online advertising with a focus on social networking sites and use of the internet/ World Wide Web in order to deliver marketing messages and attract customers. The other is E-Mail advertising; E-Mail Marketing is often known as “opt-in-email advertising” to distinguish it from spam. “I believe ‘credibility’ is one of the biggest issues yet to be addressed by Internet advertisers. Everyone has their eye on ‘privacy’ as a critical concern, but credibility will be far more enabling or disabling to website profitability. A company can have a web presence and, unless the brand name is familiar, consumers have no way of knowing whether it’s a big company, a small company, an honest company, or a single scoundrel. I may be worried about my personal data being disclosed in violation of my privacy, but I’m far more concerned about whether or not the person or company with whom I’m dealing is reputable. Can I believe their claims? Will I have a recourse if something is wrong with the merchandise? Credibility no longer is strictly a brick-and-morter issue. I can’t judge someone by their place of business, when I conduct that business on the Internet. I can’t grasp a hand and look into their eyes to judge their veracity. Credibility is a huge issue.” – Jef Richard.

For a message to be effective keep it short, simple, crisp and easy to absorb. It is essential to translate the products/services offer into meaningful customer benefit by advertising and to build awareness and generate response. REMEMBER: – THE AIDA MODEL -ATTENTION, INTEREST, DESIRE AND ACTION.

In the modern scenario, most of the companies outsource their advertising activities to an advertising/ad agency which is a service business dedicated to creating, planning and handling advertising and sometimes also performs other forms of promotion like public relations, publicity and sales promotion for its client. Departments of the advertising agency includes: – The Creative Department (who creates an actual advertisement), Account Service (who is responsible for co-ordinating the creative team, the client, media and the production staff), Creative Service Production (here the employees are the people who have contacts with the suppliers of various creative media), Other department and Personnel. (like public relations). As said by David Ogilvy once that the relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account.

Thus, I would conclude by the famous words of Bruce Barton (1955), “Advertising is of the very essence of democracy. An election goes on every minute of the business day across the counters of hundreds of thousands of stores and shops where the customers state their preferences and determine which manufacturer and which product shall be the leader today, and which shall lead tomorrow.”

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Small Business Advertising – 5 Components of a Great Ad

As we are getting closer and closer to the last quarter of the year, I wanted to get people motivated about advertising. Whether traditional (print, TV, radio) or social (internet), the components for a great ad remain the same. I originally found an article from The James Group that spoke about 4 Types of Advertising Campaigns that Sell quite some time ago and have embellished this a bit based upon experiences in traditional advertising.

5 Components of a Great Ad:

1. Single Message. While you may have a lot of product or offer a variety of services, promote 1. Think of ads for Diet Pepsi. They promote Diet Pepsi and not Aquafina or any other Pepsi product.

2. Catchy Word/Song/Jingle. Growing up in NJ, the NY Lotto tag line stands out “Hey Ya Never Know.” Song that comes to mind is the Monday Night Football theme. No matter where you hear it, you think of MNF.

3. Memorable Character. Orkin Roach. Albeit creepy it gets the message across and we identify with the roaches and for that matter all bugs and associate it with food.

4. Consistent Design Elements. Colors, placement of the logo, font, etc. These elements are so important to get consumers to recognize you by a glance. Absolute Vodka. Same blue font on the clear bottle.

5. Repeated Theme. Similar to single message and consistent design element but think about Corona and the focus on the beer bottle. You know that they are on the beach but never do you see the faces nor really much more than the table, bottle, the sand and beach. Creating an emotional response to relaxing with a beer. No mater what the voice is saying, you know it is Corona.

Traditional advertising is not dead. It has taken a back seat due to budgets. You still need to be heard. Social media tied in with traditional advertising gives a stronger voice. Traditional and social advertising differ but still are similar in that you have to know where your target market is. People still watch TV, listen to the radio and are on the internet.

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Tips for Effectively Advertising Your Cleaning Business

As the owner of a fledgling online directory, I am astounded at how many businesses don’t provide adequate information on their websites and business listings. A large number of cleaning businesses state their business name and their city location -leaving a great deal of uncertainty as to whether this business is positioned to handle a customer’s cleaning needs. This article will present the proper way for a cleaning business to list their information online, as well as, provide tips for protecting the private information of the business owners.

When starting a cleaning business, or any business for that matter, it’s important to consider the arena in which you are setting up shop. As a service provider, who travels into the homes and businesses of your customers, you have to be able to demonstrate two important things: 1) that you service the area where the job is needing to be done, and 2) that you are trustworthy, honest, and capable to do the job. Your business marketing materials (business cards, fliers, cleaning checklists, and website material) must observe both of these.

To demonstrate that you service the area where the job is, you must state where you are located. The address of your business may not seem that important if you have a service radius of 50 miles. However, a prospective customer may not be able to determine your radius if they don’t know where the center of that radius is. Saying, for instance, that your business is in New York City does not indicate which part of New York City you service -nor does it indicate to the customer that you service their home in Flushing, Manhattan, Queens, or anywhere else in the city and suburbs. It’s too vague.

How do you go about stating your address without compromising the safety of your home or family? The honest answer to this is hard to state for a number of reasons. No matter if you have a home office or a standard business front, safety is always a concern. That’s true for small business and large corporations. If you can’t get over this fact -and list your home office address- then your next best bet is to get a post office box smack dab in the center of where you plan to conduct your business: your service area. This will at least give you the benefit of utilizing the zip code itself -as a zip code is an ideal means to delineate service areas. P.O. Boxes aren’t that expensive and also serve as a way to separate your business mail from your private mail. It’s an investment that will reap bigger rewards.

Finally, listing your address also promotes a sense of trust and honesty to prospective customers. All to often, people are duped by businesses that purport to offer x service. Today’s consumers are smarter and now look for basic identifiers to vet prospective providers (look at the rise in importance of reviews, for instance). Listing your information separates you from scammers. It opens you up to your customers.

So when you go to create a listing on a directory or adding your contact information to your website, take a big step and add your address, email, and other identifiers. It builds trust with your customers, provides a focal point for your service radius, and aides in separating you from bogus companies out to dupe consumers. It’s what establishes you as a business.

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Understanding Advertising Components – Marketing Basics

Before advertising for a real estate investing business, the business owner should understand the components of advertising. Placing an ad in a newspaper, posting door-to-door flyers or using a voice broadcast message are all useful advertising methods; however, the advertising will not be successful unless the real estate entrepreneur designates a fitting message with the right medium in the targeted market.

The three main components of advertising, also known as the three big M’s, are: the message, the media and the market. To briefly summarize what each component is: the message consists of the words used in the advertising; the media is the type of advertising; and the market is the targeted group the advertising is meant to reach. Now, the brainstorming can begin. When engaging in the brainstorming session to determine your message, medium and market, you can either do this by yourself or include other associates. The more minds the better the flow of ideas becomes.

To start, asses the market you are attempting to reach. In order to reach a high level of success with your advertising, narrow down your market. You want to make sure that you are targeting potential motivated sellers. Do not necessarily think that a larger, broader audience is better than a narrow, targeted audience. On the contrary, it is much easier to shape a message and pick a medium when you have targeted your market.

Once you have narrowed down your market, it is time to craft your message. This can be anything from an “elevator speech” to an eye-catching phrase. Remember that people are bombarded with advertising practically 100 percent of the time. This puts an added pressure on making sure that your message will appeal to motivated sellers. Center your message on what your business can do for the motivated seller – how will working with you benefit them.

Finally, choose the medium for your advertising. This can include post card mailings, newspaper ads, television spots, etc. A good place to start is to analyze what other investors are doing – where are they advertising? Analyze how their choices have been successful for them or detrimental to their work. The results of your analysis can be a start for your decision making.

Once you have finalized your decisions on your market, message and medium, be sure to have a system in place to track the success of your advertising. Always come back to the drawing table after assessing the effectiveness of your advertising. If the advertising is not working to its fullest potential, ask yourself the following questions: Does my message need to be tweaked? Is this the right medium for my market? Is my market too narrow or too broad?

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Advertising – Feedback, Theory, and Application

This article is the most awaited that people are waiting for. Advertising strikes anywhere, there are many ways to be applied such as television, newspaper, and radio. Aside from tri-media it can be billboards that can be seen along the highways, internet ads which can be seen in the computer in order to be an instant transaction. The most important thing in advertising is how to promote the product?

Readers and viewers must know the background or feedback of advertising and why is it still exist till present? According to Norman Douglas, an English writer said that ” You can tell the ideals of a nation by its advertisements.” This saying still exist because it focus in a global society. They must take note that Advertising is a paid communication about goods, services, ideas or institutions through the mass media design to inform and/or influence one or more people in accordance with the intent of the advertiser and this meaning came from Isabelo T. Crisostomo’s book title “Advertising:Background, Theory and Practice”.

The next part will be theories applied in advertising. Readers and viewers must be serious about my article because it composed the contents of history, psychology, sociology, marketing, mass communication, and lastly in business field. Mass communication is an art because it deals with communication and there is a sign of development. According to Crisostomo, “Mass communication is the transmission of messages and information of messages and information to an undetermined number of people through any of the mass media.” This field is known as the channels of communication. In business, once you have an establishment, it is called advertising agency. This is an advertising triad to the community because it has something to relate with the advertiser, the advertising agency and the medium. According to the review article profile of Concepcion and Yumol, “Advertising agency is an independent organization which is established and operated for the purpose of counselling on creating, producing, and educate consumers on the availability products or services.” This meaning can help the level of professionalism in global society.

The last part of my article will be application because this will see the people how will show their credibility in an actual output. In my own opinion, to practice in advertising is a serious task. Only ten percent is the research output while the remaining ninety percent is the real job to be shown by the clients in order to be inspired as long as it shows creativity because that is the sign of an art work. The example for this is election campaign period. Once the candidate runs for designated position, they cannot win without an election materials and if in case they win the battle, it will create an economic waste. Readers and viewers must know that advertising cannot tell a lie because it tells the truth to the public. The people must know that what is the product or service they are catering?, what does the product means to the public? The position of the product will be based on the markers of which profile they monitor? what are the key benefits they can set it up? in markers, where does it based? The characters that product they will focus more on mechanics, language, not literally, reactions in order to know the clients reactions, different personalities, major differences, ethics whether ethical or unethical, communicate and understanding, what attracts to the customers, and the most important is top of their mind. What motivates people is in the field of Sociology, Psychology, History. People are not statistics because it will describe the person how accurate they are?

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Advertising And Celebrity

It used to be taboo for movie stars to do advertising for products in the United States. We never used to see our favorite movie star in commercials for Frosted Flakes. Catherine Zeta Jones recently broke this unspoken rule by appearing in a series of T-Mobile advertisements. While it is anyone’s prerogative on how they want to make money, I can understand why movie stars try to avoid getting involved in advertising for products or services. Charity advertising is one thing. Many movie stars do commercials and public service announcements for charities. However, hawking products for Madison Avenue might not be a good idea for movie stars. It can be difficult to play a serious cop role in your newest movie when you are known as the peanut butter guy from television. In short, movie stars and advertising just do not mix.

Occasionally, a celebrity’s success with selling products does depend on the product. George Foreman is now just as well known for his grills as he is as a boxer. I guess the question is did the grill make Foreman successful or did Foreman make the grill successful? George Foreman was a boxer professionally but he had done a series of advertising for muffler shops and other products prior to the grill. Perhaps George was so likeable that the combination of a likeable celebrity and a product everyone wants is like gold. This seems the most logical explanation for Foreman’s success. What about other celebrities?

Why Does It Work When It Works?

Public Image is important in advertising. If public image was not important, then McDonalds would not have cancelled their contract with Kobe Bryant after Kobe was indicted on rape charges. Although he was never convicted, he still lost all endorsement deals with McDonalds and other companies. So there is an important question: are we buying the product, or the celebrity? There is a simple answer. Regardless of the pitching by the celebrities, substandard products only survive for a short time. Failed television shows are a good example of this theory. Jeff Foxworthy is one of the most successful stand-up comedians in history, and he is a well liked celebrity. However, his television sitcom The Jeff Foxworthy Show failed terribly. Foxworthy was not negatively affected by the failure of his sitcom because he went on to start the very successful variety show Blue Collar TV. But as you can see, advertising is a two way street. The celebrity needs to have some credibility in the eyes of the sponsor and the customers. Also, more importantly, product needs to be of high quality as well.

On of the better examples of celebrities in advertising used strictly to sway consumer choice is the war between the cola giants. Pepsi has a reputation of trying to target the younger demographics by featuring such celebrities as Michael Jackson and Madonna while Coca Cola has featured such celebrities as Michael Jordan and Elton John. Pepsi wanted their reputation as the coolest new thing while Coke went with the wholesome family approach. To this point, research has shown that Pepsi usually come up tops in the cola wars. However, as long as there are celebrities to hire there will always be celebrities in advertising.

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History of Print Advertising

Advertisements can be found in several forms and in several places. One of such form is print advertising. Ads in this encompass those which are in print on some kind of paper that is handled by potential audience. Offers that are sent via mail or posted in newsletters are well explained in history of print advertising. Let us go through this article to know more about the history of print advertising.

Print media indeed is the oldest kind of advertising which has a long-long history. This advertising strategy started way back in 1468 during the days of William Caxton when he promoted a book that had his 1st printed advertisement.

After which in 1704, Joseph Campbell moved on to include ads in Boston Newsletter. This in fact was a great idea since people started becoming well informed regarding certain people and products. In 1833 period, Benjamin Day got his ‘New York Sun’ book printed which was a combination of advertising vehicle and news. After this, the ‘Edward Book of Ladies Home Journal’ created a magazine ad code during 1910. Since this period, print advertising started evolving with more attention seeking designs and glamour’s. Advertising considered in general has had several significant events in the past but the history of print advertising has surpassed it.

Print ads stand effective only if people view them. When people look through several publications, they get a tendency to receive new details and become more observant about the things that interest them.

This form of advertising aims to attract more and more people towards their services and products, as and when they read or scan publications. Such ads are commonly seen in magazines, newsletters and newspapers. This type of advertising requires lots of planning which is done often by a group of individuals.

Some people get employed in this field to create best ideologies to drag the attention for inspiring more and more people to shell out money.

When we glance through the history of print media advertising, we get these concepts:

A group of individuals are required for creating ideas which further develops into a concept.

Several others are involved in placing these concepts appropriately, since this factor earns them more cash.

Finally, print media advertising becomes a major part of earning revenue for any publication. Mailers are also a kind of print-advertising which range from postcards to note sized white-paper. So, now you would have understood the history of print advertising.

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Business And Advertising Are Connected In Many Ways

We all as business owners want to have more and more customers in our contacts for encountering a huge profit in exchange of the services and products offered by us. But not all customers come to the business just by wandering around, they have to be called and attracted by the products. This is when advertising plays its role by making sure that the product reaches the hands of the person who needs it.

Advertising is the marketing communication that is used for the promotion and selling of a product or service that is offered by a business. Many people access Fresno advertising to accomplish varied goals and companies use these ads in diverse media for their benefit through many means. In case of a new product launch, it can serve as the pathway towards a larger market, making more and more people aware of the product. The advertisement should be focused on a common problem encountered by people and how your product or service serves as a solution to that particular problem.

One can use this effective means to inform the market about the product and illustrate how the product looks like. Commercial ads seek to generate increased consumption of their product or service by showing the pros inherited with it. Fresno advertising is frequently used for the purpose to show the dramatic product breakthroughs by aggressively highlighting their products. Virtually any medium can be used for the purpose of advertisement and the choice of medium is based basically on the type of product, target audience, popularity of the medium and etc.

The market is analyzed by the advertising agency to understand whether the product or service offered is fit and has all the credentials that will help it to stand in the competition. Customers will never get to know about the product if there is no promotion and advertisement, he/she will not include the product in the decision making process due to this advertising can be both powerful and magical, selling the dreams to the people of the society. The economy also prospers with advertising and allows the people to be aware of the several choices present as well as available to them.

In present market scenario, advertising is crucial and is needed to invite more and more people to use the product in order to quench their thirst. It works as a guide book telling what to buy and what not.

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